The New York Yankees set a new record in 2024, generating $411.7 million in ticket and suite revenue, according to a bond market disclosure made on Friday.
Of this amount, nearly $310 million came from regular-season ticket sales, while $101.9 million was generated from the postseason. This total surpasses the previous record of $397 million set in 2009, which was the first year of the new Yankee Stadium and the last time the team won the World Series. The Yankees also reached the World Series in 2024 but were defeated by the Los Angeles Dodgers in five games. In both 2009 and 2024, New York hosted three home games in the Fall Classic.
The Yankees noted that when assessing postseason financial results, one must account for the significant costs involved, such as player shares, visiting team shares, and stadium operations. Unlike regular season revenue, postseason earnings are divided among players and opposing teams. To enhance their credit standing, Yankee Stadium LLC includes all postseason cash collections when reporting revenue.
These ticket sales are important because they help support the bonds used to build the stadium. However, about 30% of the $102 million in postseason ticket revenue will be refunded to fans since only seven of a possible 10 home playoff games were played. The Yankees won their first two rounds without needing to play all of their scheduled home games.
Postseason baseball has become an integral part of the Yankees’ brand and financial strategy. Since the current stadium’s opening, the team has earned no less than $194.1 million in ticket and suite revenue annually, except for 2021 when pandemic-related capacity restrictions were in place. In 2023, a year in which the Yankees missed the playoffs, their ticket and suite revenue was $294.4 million, down 15% from the previous year.
In comparison, the highest revenue ever recorded at the former Yankee Stadium was $266.6 million in 2008, the final year before the team moved to the current stadium. Revenue data has been available since 1997 through various bond documents.
According to Sportico, the Yankees are currently the most valuable team in baseball, worth $7.93 billion. The disclosed figures do not include other team revenue sources, such as media rights, parking, concessions, and other income that do not directly support the bonds.
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