South Carolina quarterback LaNorris Sellers recently took his NIL partnership with Cheez-It to an exciting new level, turning his “big screen” fantasy into reality. In the lead-up to the Cheez-It Citrus Bowl, a truck featuring a giant video of Sellers enjoying Cheez-It crackers has been making its way through Orlando, attracting attention near Camping World Stadium. Fans can catch this moving billboard throughout the weekend as anticipation for the game builds. It would be fun if they sold Cheez-Its from it like an ice cream truck!
This spectacle is part of Cheez-It’s broader campaign to bring their “fantaseez” concept to life during the Citrus Bowl, with help from their new “Chief Fantaseez Officer,” reality star Kordell Beckham. Additional quirky moments planned for game day include:
• A two-minute timeout wedding.
• Fans becoming “Cheez-Casters,” reporting live from the world’s largest bowl of Cheez-It crackers.
• The Cheez-It mascot, Ched-Z, attempting a game day field goal.
Cheez-It, known for its extravagant NIL deals, is celebrating athletes by making their wildest football dreams come true. Sellers and Illinois quarterback Luke Altmyer are among the first athletes to have their “fantaseez” come to life this year. While specifics of these deals are not public, Cheez-It promises even more outrageous moments as the game approaches. Fans can follow Sellers and Altmyer on social media for more surprises. With everyone “Feelin’ the Cheeziest,” the Cheez-It Citrus Bowl is set to be a memorable experience both on and off the field.
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