Texas Tech’s Joey McGuire Drops Powerful NIL Statement After $3.8M Win — Here’s What He REALLY Thinks!”L

Joey McGuire is making one thing clear: Texas Tech’s rise in the Big 12 is not driven by money, but by competition. For years, the Red Raiders have been on the outside of Big 12 title conversations, but after an impressive transfer portal haul for 2025, McGuire has shifted the narrative. With the Red Raiders landing 17 new transfer additions and spending a reported $10 million on acquisitions, Texas Tech now sits at the top of the Big 12’s NIL rankings with an adjusted value of $3.8 million. However, McGuire stresses that money won’t determine who gets playing time. Despite the high-profile NIL deals, McGuire remains committed to putting the best players on the field based on their performance, not their contracts. He’s adamant that competition and earning a starting role is what matters most, echoing the high stakes found in the NFL. In McGuire’s program, the best man wins the spot, and every player knows they must earn their reps.